We provide marketing services to entrepreneurs and professionals seeking to establish themselves as thought leaders in their industries. We work with clients to create and amplify a unique brand voice that reaches their target audience.
We craft tailored marketing and business development plans for clients to increase exposure, gain credibility and reach thought leadership status in their niche areas of expertise. Then, we execute items on the marketing and business development plans as well as research and propose future opportunities that are aligned as they arise.
Review and evaluate current marketing efforts and propose a plan of action that includes business development tactics, non-profit organizations and professional groups, speaking and writing engagements and awards centered on niche areas of expertise.
Identify, craft and submit relevant awards and recognitions to promote client accomplishments.
Develop marketing materials that align with your brand and expertise in a clear and concise form for all audiences.
Create, format and organize email newsletters for distribution to client’s network with relevant news updates and client goings-on to stay top of mind.
Research and pitch news and media outlets with client experience in niche areas of expertise to promote thought leadership status.
Create and manage social media platforms (Linkedin, Twitter, Facebook and Instagram) and produce and publish social media content centered on niche areas as well as client goings-on.
Identify, craft and submit relevant speaking and writing engagements to demonstrate client expertise.
Review client’s current website and research comparable sites to develop a website improvement plan which aligns with marketing and business development objectives. Coordinate website redesign and other improvements with outside vendor (e.g., copywriting, proofreading, organization, etc.).
We have a strong network of web and graphic designers who can assist with clients’ creative needs both for print and digital and we are happy to oversee and manage creative output with design vendors.
Our sister company GriesingMazzeo Leadership also provides entrepreneurs and professionals with one-on-one and team coaching to help take charge of their careers and provides businesses with diversity and inclusion training to create diverse working environments that are inclusive and open for all.