The Chamber of Commerce for Greater Philadelphia – How do businesses market themselves in times of uncertainty?: Emily Griesing
Now, more than ever, clients and customers are putting their spending dollars behind brands that share their values and are contributing to, rather than taking advantage of, the broader community. Having high-quality products and services is simply a baseline for competing in today’s world – consumers want to see that you care about them as well. In the age of COVID-19, this couldn’t ring truer.