BOSS BLOG
Brands Elevated with Bossible
A year ago, I moved to Salt Lake City, Utah, and came to learn that the State of Utah’s tagline is “Life Elevated.” Now, whenever I return to my new home state and I see that slogan, I feel a sense of comfort.
AI’s Role in Marketing: The Good, The Bad, and The Ugly
In 2023, we’ve become accustomed to artificial intelligence and its role in our everyday lives (for the most part). But let’s think back to 2014, nearly 10 years ago, when a revolutionary device called Alexa hit store shelves.
The Clock Strikes – It’s Time to Certify Your Diverse Business
By Emily Griesing & Jessica Mazzeo | July 01, 2023 Amid what continues to feel like a constantly shifting reality, one thing remains clear: diversity
All Eyes on Me: Ways to Prepare for Public Speaking
Being onstage while projecting confidence and speaking passionately about your areas of expertise is one of the most powerful forms of thought leadership.
Shine Bright like a Diamond: Bringing Brands to Life in 2022
2022 was a year of a lot of transition for me personally and for Bossible.
Plant Your Networking Seeds Early, Then Keep Watering Them
I’ve never been very good at keeping plants alive; I don’t have a green thumb like my dad does.
Marketing Plan vs. Marketing Strategy: What is the Difference?
You’re checking off all the boxes: posting on social media, writing blog posts, and sending emails, but nothing’s happening.
5 Tips to Develop a Marketing Strategy that Supports PR and Sales
Now more than ever, consumers want to do business with engaging brands that feel aligned with their values.
Pitch Perfect: Creating Pitch Decks that Sing
Pitch Perfect: Creating Pitch Decks that Sing September 7, 2021 Emily Griesing Co-Author Susan Oshan Co-Author Aubrey: You call yourself “Fat Amy”? Fat Amy: Yeah,
It’s Worth Your Time
In a nutshell, Requests for Proposals (RFPs) are solicitations from potential buyers that present an opportunity to compete to provide specified goods or services. RFPs, which can also be referred to as Requests for Qualifications (RFQ) or Requests for Information (RFI), outline a specific organizational need and ask vendors to propose how they can fill that need.
LinkedIn’s Secret Sexiness
Many popular social media platforms have the ‘sexiness’ factor. Their customized algorithms and stimulating visual content keep us glued to the screen for hours. These flashier sites can sometimes overshadow their more poised and professional peer, LinkedIn.
Money, Fame & Happiness: What the “Careers” Game Can Teach Us About Fulfillment
Earlier this week was the Jewish Holiday of Yom Kippur. For those who don’t know, Yom Kippur is a day of repenting for mistakes made in the past year and making amends for those wrongdoings.
Direct from the Source: Marketers’ Advice on Operating in a Crisis
Over the past few weeks, we’ve gone back and forth on how to appropriately and sufficiently address the events transpiring across the nation and even the world. We’ve had numerous discussions with friends, family and colleagues about issues of systemic racism and inequality.
A Match Made In Heaven
In 2017, I attended the Legal Marketing Association (LMA)’s Annual Conference in Las Vegas – the first professional conference I ever attended on my own.
Give It Life: Why You Need a Living, Breathing Resume
Clients approach us for various reasons with a variety of needs—from helping with their newly launched start-up, taking their established business to the next level or making a move to a new career opportunity.
